Board of Directors
President & CEO
Cheryl is a brand builder with a career at Best Buy and TELUS. Since joining Vitality, Cheryl has led the rebrand, launch and product distribution into 600 retailers and online to Amazon.com. As a female leader, Cheryl has brought insights into product innovation and marketing for the largest buying segment in health: women.
Vice President & CFO
Doug is President & CEO of Consolidated Firstfund Capital Corp. and President of Gold Star Resorts Inc. Doug holds a B.Com, EMBA (Queens, Cornell) and is a CPA, CMA.
Brian Gessner
Director
Brian is a Vice-President & Senior Private Banker with Private Wealth Group at BMO Bank of Montreal Private Banking. Brian has a B.Com., CFP, FICB. Brian is a avid competitive curler
Stuart Pennington
Stuart is a consultant and entrepreneur, recently leading a multi-unit franchise expansion across Northern Washington. Stuart holds a BA and MBA (UCI Paul Merage School Of Business).
Bruce McDonald
Director
Bruce was National Training Manager at Scott Paper Ltd. and Vice President & GM for a BC winery (now known as Andrew Peller Wines). Bruce was a founding Board Executive for BC Wine Institute (VQA).
Richard V. Gannon
Past Vice President of Sales (retired) for the Grocery Division of Nabisco Brands and Kraft Canada. Delivered on-budget performance of $500 million annually in Canada, United States and Asia, while increasing productivity and reducing costs. Developed relationships with all grocery retailers in Canada and contributed to company long-term strategy.